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Matt Starosciak

Marketing Consultant.  Attorney.  Author.  Speaker. Fractional CMO.

Matt Starosciak brings a rare combination of law practice experience and proven marketing leadership to law firms focused on revenue growth and operational excellence. Having practiced law in both small and large firm environments, Matt understands the real-world challenges attorneys face—and what it takes to stand out in an increasingly competitive market.

Early in his career, Matt was a top-performing sales representative at the world’s oldest lawyer marketing company, gaining firsthand insight into the strategies that drive measurable results. For the past 15 years, Matt has led client development and revenue growth efforts for some of the nation’s most successful law firms.

Recognized as one of the first and most experienced fractional CMOs in the legal industry, Matt works closely with a select group of law firms to develop customized marketing strategies aligned with their specific goals, practice areas, target markets, and competitive landscape. His approach is practical, data-driven, and focused on generating real business outcomes—not just activity.

Matt is also the author of The Lawyer Marketing Book, a comprehensive 300+ page guide to succeeding in today’s legal marketplace. He also co-hosts the Law Firm CMO Playbook Podcast where he and Carl Downey cover the most important topics impacting law firm marketing and business development.

Published Works

The Lawyer Marketing Book is a great read for both experienced attorneys as well as those entering the practice of law. Some say it’s a must read for any lawyer competing for clients in today’s legal market.

Published Works
Bar Admissions
  • Michigan, 1998
Education
  • University of Houston Law Center, J.D., 1998
  • Michigan State University, B.A., Accounting, 1995
Speaking Engagements

Comprehensive Law Firm Marketing and the Intake Crises Holding Firms Back, Traffic to Leads Podcast, 2026

How Small Law Firms Can Win Big in Today’s Competitive Legal Marketing Landscape, Business RadioX, 2026

Three Ways to Fix Prospective Client Intake Gaps, James Marketing Amplifier Series, 2020

Three Critical Law Firm Marketing Strategies for 2019, American Immigration Lawyers Association – GA/AL, 2019

The Top Five Law Firm Marketing Mistakes… and How to Avoid Them, Washington D.C. Bar Association, 2018

Marketing and Ethical Advertising, Marketing the Solo Law Practice Conference, University of Houston Law Center, 2018

Negotiating the Best Contracts for the Business Side of Your Practice, LawPracticeCLE, 2018

Opening Your Own Law Practice? Implementing the Best Strategies for Meeting Your Goals, LexisNexis Live Webinar Series, 2018

Setting a Winning Law Firm Internet Strategy, LexisNexis Live Webinar Series, 2018

PPC Campaigns: How to Effectively Use PPC Marketing for Your Law Firm, LexisNexis Live Webinar Series, 2018

How to Manage, Generate, and Improve Law Firm Online Reviews, American Lawyer Media-Law.com, 2018

How Your New Client Intake Process Can Make or Break Your Law Firm, LawPracticeCLE, 2018

Expert Source
Community Service and Volunteering
  • MedShare, Volunteer
  • City of Woodstock Adopt-a Road, Team Captain
  • Transfiguration Catholic Church, Volunteer Photographer
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The feedback we received from audiences about Matt's presentations was always excellent. He has a strong speaking style, but also very personable.
Whitney Alexander
Former Marketing Manager, LexisNexis
When it comes to marketing, the bottom line for our firm is results. We’ve gotten them with Proven Law Marketing, and the personal service is second to none.
Douglas R. Kertscher
Hill, Kertscher & Wharton, LLP
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Awards & Recognition
  • Daily Report Best of 2021 Hall of Fame
  • Daily Report Best of 2019
  • Awarded Top 40 Legal Marketing Blog
Best Lawyer/Law Firm Business Development Coach

2021, The Daily Report

Best Public Relations & Marketing Agency

2019, The Daily Report

Top 40 Legal Marketing Blogs

2018, Feedspot

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